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Fence change

How fence businesses get jobs from permits

Florida's pool safety law requires a safety feature on new pools, and a barrier fence is the usual choice, so a new pool permit is a fence lead. New homes are too, since almost every new owner with a dog or kids fences the back yard in the first year.

Sample The permits below are made up to show the idea. Subscribers get the real ones every morning, with the owner and contractor.

  1. 1 New pools that legally need a barrier

    Why it's a lead
    Without a screen cage, most owners meet the state pool safety rule with a barrier fence, and it has to pass the final inspection.
    What to do and when
    Mail the owner and call the pool builder on the permit in the first week. Pool builders like a fence sub who shows up on time.
    What to say
    "If your pool needs a barrier fence to pass final, we do pool-code fences and can be there before your inspection."

  2. 2 New homes on open lots

    Why it's a lead
    New subdivisions don't come with fences. Owners with dogs or kids fence the back yard right after closing.
    What to do and when
    Mail the owner close to the closing date. Check the HOA rules first and mention the approved styles.
    What to say
    "Most of our new-home customers fence the back yard in the first month. Here's a price for a 6 ft privacy fence."

  3. 3 Pool builders who need a fence sub

    Why it's a lead
    Pool companies file permits every week, and each uncaged pool needs a barrier before final. A builder who trusts your crew sends you all of them.
    What to do and when
    Call the pool company on the permit and offer a set price per pool barrier, with a start date tied to their schedule.
    What to say
    "I saw your new pool on Brinewood Ln. If you need the barrier fence done before final, we do pool-code fences every week."

The math

A year of the email costs $1,188. If it lands you one privacy fence, it has paid for itself. Everything after that is profit.

And if your first 30 days don't pay off, you get your $99 back. You can't lose money trying it.

Next: pick your towns

You'll get new pools and new homes: the permits that lead to your work. You can change this any time.