How pools & spas businesses get jobs from permits
A new pool needs weekly service from the day it's filled, and most builders don't offer it. Re-plasters are owners who just spent on the pool. New-home permits tell you who will want a pool next.
Sample The permits below are made up to show the idea. Subscribers get the real ones every morning, with the owner and contractor.
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1 New pools that will need weekly service
- Why it's a lead
- Most pool builders don't do weekly service. The owner will need someone the week the pool is filled.
- What to do and when
- Mail the owner a service offer timed for about six weeks after the permit, when the pool is close to finished.
- What to say
- "Congratulations on the new pool. When it's filled, we can take over weekly service. Here's our monthly price."
Pool permitSample data, not real permits
- Permit no.
- SMPL-26-0416
- Filed
- Oct 24
- Work
- New in-ground screened pool and spa with paver deck
- Location
- Quillback Ct, Yulee
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2 New homes with big back yards
- Why it's a lead
- Many new-home owners add a pool once they've settled in. Reaching them early beats waiting for a referral.
- What to do and when
- Mail the new owner a pool design offer a few months after the permit, once the house is closing.
- What to say
- "Thinking about a pool for the new house? We'll come out and lay one out on your lot, no charge."
Building permitSample data, not real permits
- Permit no.
- SMPL-26-7223
- Filed
- Oct 23
- Work
- New single family residence, 2,600 sq ft, lot backs to preserve
- Location
- Cordgrass Mill Rd, Yulee
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3 Remodels where a spa or re-plaster fits
- Why it's a lead
- A re-plaster is a pool owner who just spent money on the pool and may not have a regular service company.
- What to do and when
- Mail a service and equipment-check offer after the re-plaster is done.
- What to say
- "Fresh plaster needs the water balanced right for the first month. We can handle that and keep it looking new."
Pool permitSample data, not real permits
- Permit no.
- SMPL-26-7052
- Filed
- Oct 22
- Work
- Re-plaster existing pool, replace tile line and pump
- Location
- Oarlock Bend, Fernandina Beach
The math
A year of the email costs $1,188. If it lands you one pool or one year of service, it has paid for itself. Everything after that is profit.
And if your first 30 days don't pay off, you get your $99 back. You can't lose money trying it.
You'll get pool jobs and new homes: the permits that lead to your work. You can change this any time.